My research concerns consumer decision making. I am especially interested in understanding how individual and collective consumption choices are affected by contextual factors and by coordination motives. I am also interested in online labor markets as sources of experimental data.

Paolacci, G., Burson, K., Rick, S. (2011). The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs. Journal of Consumer Psychology, 21 (4), 384-392 (pdf)

Paolacci, G., Chandler, J., Ipeirotis, P. G. (2010). Running Experiments Using Amazon Mechanical Turk. Judgment and Decision Making, 5 (5), 411-419 (pdf) (see the blog Experimental Turk)

"Methodological Concerns and Advanced Uses of Crowdsourcing in Psychological Research." (with Jesse Chandler and Pam Mueller) (pdf)

“Coordination Under Uncertainty in a Threshold Public Goods Game.” (with Astrid Dannenberg, Andreas Löschel, Christiane Reif, and Alessandro Tavoni) (pdf)

Cicali, C., Gravino, P., Loreto, V., Paolacci, G., Servedio, V., Tria, F., Warglien, M. (2011). Experimental tribe: A general platform for web-gaming and social computation. Computational Social Science and the Wisdom of Crowds (NIPS 2011).

Paolacci, G. (2011). Inherent, Constructed, Revealed Preferences: Guidelines for Marketers. Mercati & Competitività, 3, 147-166.

Vescovi T., Paolacci, G. (2008). Estensioni di Marca e Accettazione da Parte dei Consumatori, Micro & Macro Marketing, 3, 365-384 (in italian).